Head of Marketing

4 days ago

Riga, Rīga, Latvia Inbank Full time €30,000 - €60,000 per year

Inbank is a financial technology company with an EU banking license offering embedded finance solutions to 6,000+ retailers. We help our merchant partners to grow their businesses, while end customers benefit from a frictionless shopping experience wherever they are. With a focus on innovation 
and growth, we are looking for talented people to join our team of 440+ working across our offices in Estonia, Latvia, Lithuania, Poland, and the Czech Republic.

About the Role:

This is a new, dedicated position created to oversee all marketing efforts for our Latvian business lines: B2C, B2B, and B2B2C.
We are looking for a strategic leader with a hands-on approach who can both develop and execute a comprehensive marketing strategy.
You will lead a small local team and work closely with group marketing to drive business growth and brand awareness in the Latvian market.

Your Main Responsibilities:
  • Build and execute Inbank Latvia's marketing strategy, based on business goals and customer needs.
  • Drive brand awareness, campaign effectiveness, and customer acquisition across digital and traditional channels.
  • Plan and manage marketing activities and budget, setting clear priorities and measurable KPIs.
  • Own marketing performance – track campaigns, analyze data, optimize SEO and continuously improve results.
  • Be hands-on in execution – plan and coordinate tasks, engage freelancers and agencies when needed,
    but also step in directly to deliver fast results.
  • Collaborate effectively with Inbank group marketing teams to align activities and leverage group-wide expertise.
What We Expect from You:
  • 3 to 5 years of proven marketing background, including leadership or team coordination.
  • Strong expertise in digital marketing, analytics, and performance management,
    with a focus on using data to drive decisions and demonstrate ROI.
  • A results-driven mindset – able to balance strategic thinking with practical execution.
  • Ability to manage budgets and external partners when needed (freelancers, agencies).
  • Being comfortable working in a dynamic environment where a broad, hands-on approach is required
  • Strong communication and collaboration skills to work effectively.
  • Excellent command of Latvian and English.
  • Experience in fintech, financial services, or technology is preferred, but a strong commercial mindset is most important.
What We Offer
  • Salary starts from 3400 EUR gross per month depending on the applicant's professional experience and competencies.
  • A key role in strengthening the Inbank Latvia brand and executing impactful marketing activities.
  • Ownership of marketing activities with a focus on measurable impact.
  • A data-driven, international fintech environment.
  • Sports compensation or additional health insurance, plus extra vacation days starting from your third year with us.
  • A six-week paid sabbatical after four years at Inbank, based on performance.
  • An inspiring and challenging work environment with plenty of opportunities for professional growth and development.
  • A hybrid, agile, and autonomous working culture that supports flexibility and ownership.

At Inbank, we strive to have an inclusive and diverse working environment, so we welcome you to apply even if you do not match all the points here but think you would do well.

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