Marketing Automation Specialist

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Global Digital Hub has newly been established within Roche Services & Solutions Center. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

The Marketing Automation Specialist role is responsible for day-to-day administration and operation of digital marketing activities in the Global Digital Hub for the Marketing Automation Chapter. The role acts as a specialist role to reach Global Digital Hub's key objectives and business goals by supporting business partners and stakeholders in owning and executing digital marketing programs and projects. The role is responsible for working with affiliates/global and/or regional teams in executing on the digital strategy related to Roche events, products, services, account-based marketing or any other campaign management-related activities, within the respective Marketing Automation Tool (e.g. Marketo, SFMC, Braze, OCE, etc).

The Marketing Automation Specialist is capable of consulting, and orchestrating end-to-end email marketing campaigns from execution to measurement. The ideal candidate is able to utilize existing templates, forms and landing pages, have a solid understanding about building up complex program/campaign logics and be able to build out reporting metrics that support the business in continuing their growth to meet KPIs and objectives.

The Marketing Automation Specialist is able to follow and use existing processes and procedures to work effectively, owns, develops and communicates project goals and timelines for the stakeholders. The Marketing Automation Specialist is able to handle tasks with flexibility and agility to better address strategic needs and reach expected outcomes. 

The role may include advising and consulting on resolution in case of an error/malfunction appearing in the Marketing Automation Solution, or investigating the problem with involvement of a 3rd party vendor. The role maintains internal processes, documentation, communication plans, and ensures adherence to guidelines and best practices.

The Opportunity:

• Use Marketing Automation Tools (e.g., Marketo, Salesforce Marketing Cloud, Braze, OCE) to execute and optimize campaigns specific to business needs.

• Build and manage contextual email communication, nurture campaigns, and outbound email programs by leveraging product data to drive user engagement.

• Plan and execute end-to-end marketing campaigns, including asset creation, user journey/logic building, localization, segmentation, testing, and performance analysis at global, regional, or affiliate levels.

• Provide operational support for ongoing campaigns, including workflow testing, performance analysis, and identifying opportunities for improvement.

• Track, report, and analyze marketing automation performance to drive optimization, ensuring adherence to email marketing best practices.

• Serve as a consultant to business partners by understanding stakeholder preferences, recommending solutions, and offering operational support for specific project requests.

• Drive adoption of best practices, maintain process governance, and document workflows while enhancing processes to ensure efficiency, scalability, and compliance with data quality standards.

Who you are:

• Bringing over 3 years of professional email marketing experience, preferably in a global environment, with a proven track record of developing automated campaigns, and knowledge of HTML and CSS in the context of email marketing.

• Possessing strong experience in Salesforce Marketing Cloud, Marketo, Eloqua, or Braze, with an excellent understanding of user journeys and campaign logic.

• Demonstrating the ability to plan campaigns that generate demand at key points in stakeholder journeys, while being an innovative marketer aware of the latest email and mobile marketing trends.

• Holding experience with Adobe Photoshop or other graphic design programs (preferred) and basic experience with SQL queries for SFMC users.

• Exhibiting strong attention to detail, collaboration skills, and the ability to work under pressure in a fast-paced, global environment, managing conflicting priorities, interests, and timelines.

• Showcasing excellent organization and project management skills, including vendor/agency management and budget management, with an analytical and strategic mindset.

• Operating with a high degree of autonomy, demonstrating a customer-focused approach, strong interpersonal and communication skills, and a proactive and positive attitude.

In exchange we provide you with:

• ​Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career. 

• Excellent benefits & flexibility:  Roche Annual Bonus, Monthly transportation allowance, Home Office set - up equipment, Health Insurance, Life/Accident insurance, Full salary when on sick leave for the first 9 days, Eyeglasses settlement, One-time payment options for various events in the life e.g. wedding, childbirth, Service Awards: We value loyalty with additional holidays and bonus payment, Work in a hybrid model (2 days/week from the office).

• A global diverse community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Salary starts from 1900 EUR gross/monthly. Final salary depends on the successful candidate's level of experience, skills and qualifications.

Explore what the Global Digital Hub is about. 

Discover the Roche Services & Solutions Center and how we work together as a truly global team 

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an Equal Opportunity Employer.