Head of Creatives
2 days ago
Our mission: To provide tools that help individuals and small businesses succeed online faster and easier. Our culture: Guided by 10 company principles. Our formula for success: Customer obsession, innovative products, and talented teams.
Your role at Hostinger
Head of Creatives is a central role within Hostinger's creatives team. You'll be responsible for leading the teams of creative copywriters, designers, videographers and campaign managers. Coordinating the commercial advertising production that engages and delivers results (brand trust and new billings) while aligning with Hostinger's brand values, image, and voice. Working in tandem with the creative rirector and head of brand experience, reporting to head of brand Image.
Curious to learn more? Connect with your team: Radvilė Jankevičienė, Head of Brand Image Your day-to-day
- Inspiring and empowering a team of teams (4 direct reports, overall approx. 15 people) to achieve their best engagement and performance.
- Driving advertising production strategy (recognizing the necessity of innovative ad structures and messaging, this role involves introducing novel advertising approaches to complement or challenge the existing paid media funnel), team staffing and budgeting.
- Leading creative and operational excellence.
- Supervising design, video and copywriting teams to align with the highest standard of brand image and advertising performance.
- Creating advertising production roadmap and ensuring its implementation. Staying flexible working in iterations to change course if needed.
- Delivering advertising assets for the Paid Media and other Marketing teams in best quality and on time.
- Owning creative quality metrics, including view-through rate (VTR), click-through rate (CTR), and skip rate, overall adherence to YT ABCD, and their impact on return on ad spend (ROAS). Taking ownership involves monitoring and understanding the impact of metrics, proposing improvements, and implementing actions to enhance those metrics when they support the Marketing department's strategy.
- Delivering branded assets for various different Company teams in best quality and on time.
- Not just overseeing work but getting deeply involved into creative process efficiency and quality assessment.
- Ensure sessions, tools and workshops for the team to understand all advertising placements, their usage, benchmarks of performance, guidelines on making them.
- Advanced leadership skills - leading team leads experience is expected.
- Technical subject skills - design, video or copywriting - presented in a portfolio.
- Proven experience in advertising or marketing content production management and senior creative leadership role.
- Aesthetic perspective.
- Communication and organization skills for building relationships across departments and getting things done.
- Pitching and negotiating with internal partners, writing and revising creative briefs and team strategy, understanding marketing and financial estimates, project management skills.
- Understanding of what's good and bad advertising - and the reasons why.
- Demonstrated ability to execute tasks effectively, balancing vision with operational excellence and attention to detail.
- To be considered, candidates must include a portfolio that highlights real projects, explains the reasoning behind their concepts and solutions, and illustrates their creative process.
- 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Couch Hub, global conferences, feedback culture, digital libraries, and industry-leading subscriptions. Advance your career with internal mobility, and grow with a team eager to share knowledge and support your success.
- Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can elevate your workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment.
- Wellness simplified: Your health comes first with company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave. Participate in wellbeing-dedicated events and simply enjoy the balance of a lifestyle that prioritizes wellness.
- Work hard - party hard: Celebrate your achievements with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life's big moments with milestone gifts for weddings, new parenthood, and graduations.
- Competitive payment based on your experience.
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