Senior Specialist, Marketing

2 weeks ago

Riga, Rīga, Latvia Agoda Full time €60,000 - €100,000 per year
About Agoda

Our Purpose – Bridging the World Through Travel

This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok. The Opportunity:

Senior Specialist

Key Responsibilities:

Webinar Strategy and Planning
  • Develop a webinar calendar that aligns with key business and partner objectives
  • Propose timely and relevant webinar topics, speakers, and formats based on audience needs, performance data, and market trends
  • Lead internal discussions to shape webinar themes and positioning

Cross-Functional Collaboration and Communication
  • Coordinate with stakeholders across marketing, sales and leadership to align on goals and ensure engagement throughout the planning process
  • Prepare briefing materials and speaker support content, ensuring consistent messaging and delivery
  • Act as a reliable point of contact for internal stakeholders and external contributors involved in webinar execution

Project Management and Execution
  • Manage end-to-end webinar logistics including scheduling, registration, platform setup, dry runs, and live hosting
  • Ensure all event elements are delivered on time, including promotional campaigns, content assets, and speaker coordination
  • Monitor execution and problem-solve during live sessions as needed

Performance Analysis and Reporting
  • Track and analyze performance metrics (e.g. impressions, CTR, registration, attendance, engagement, conversion)
  • Summarize insights and learnings in structured performance reports and presentations
  • Use findings to recommend improvements for future webinars and engagement strategies

Requirements:
  • 3–5 years of experience in digital marketing, with a strong understanding of campaign metrics and performance levers
  • Strong critical thinking skills; able to connect content planning with business strategy and audience intent
  • Exceptional communication and stakeholder management skills; confident in working with senior leaders, speakers, and cross-functional teams
  • Ability to break down complex projects into actionable steps and independently manage multiple moving parts
  • Proficiency in building structured, visually clear decks and post-event reporting

Nice-to-Haves:
  • Familiarity with webinar tools (e.g., Zoom Webinar, ON24) and CRM/marketing platforms (e.g., Salesforce, HubSpot)
  • Experience working with sales teams or in a B2B environment
  • Comfort navigating ambiguity in a fast-paced, collaborative setting

Why Join Us?

#STRA#ANLS#MRKT#3 #sanfrancisco #sanjose #losangeles #sandiego #oakland #denver #miami #orlando #atlanta #chicago #boston #detroit #newyork #portland #philadelphia #dallas #houston #austin #seattle #washdc #tirana #yerevan #sydney #melbourne #perth #vienna #graz #baku #minsk #brussels #antwerp #ghent #charleroi #saopaolo #sofia #toronto #vancouver #montreal #shanghai #beijing #shenzhen #zagreb #cyprus #prague #Brno #Ostrava #copenhagen #cairo #alexandria #giza #estonia #helsinki #paris #nice #marseille #rouen #lyon #toulouse #berlin #munich #hamburg #stuttgart #cologne #frankfurt #dusseldorf #dortmund #essen #Bremen #leipzig #dresden #hanover #nuremberg #athens #hongkong #budapest #bangalore #newdelhi #jakarta #bali #bandung #dublin #telaviv #milan #rome #naples #turin #palermo #venice #bologna #florence #tokyo #osaka #yokohama #nagoya #okinawa #fukuoka #sapporo #amman #irbid #riga #beirut #tripoli #vilnius #luxembourg #kualalumpur #malta #chisinau #amsterdam #oslo #jerusalem #manila #warsaw #krakow #sintra #porto #braga #cascais #loures #amadora #almada #doha #alrayyan #bucharest #riyadh #jeddah #mecca #medina #belgrade #singapore #bratislava #capetown #johannesburg #seoul #barcelona #madrid #valencia #seville #bilbao #malaga #oviedo #alicanteockholm #zurich #geneva #basel #taipei #tainan #taichung #kaohsiung #Phuket #bangkok #istanbul #ankara #izmir #dubai #abudhabi #sharjah #london #manchester #edinburgh #kiev #hcmc #hanoi #sanaar data representation data analysis SQL data analytics analytics python (programming language) data mining data science r (programming language) tableau analytical skills data visualization databases business analysis business intelligence (bi) microsoft sql server machine learning statistics microsoft power bi java #eventmarketing

Equal Opportunity Employer

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