Analyst, Marketing

2 weeks ago

Riga, Rīga, Latvia Mastercard Full time €1,700 - €2,000

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Analyst, MarketingServices is a key differentiator for Mastercard, providing cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include consulting, loyalty and marketing programs, business experimentation, and data-driven information and risk management services.

Mastercard Dynamic Yield, is on the lookout for a Analyst Marketing (Digital Marketing analyst) to be the Analytics focal point for our Client Success initiatives. In this role, the goal will be to support decision making and project optimization by:

Building and maintaining customer campaign and performance reporting, monitoring, preparing, and visualizing data consumed by customer practitioners and executives alike.

Performing proactive in-depth analysis to continuously optimize program performance.

We're looking for someone who understands the enormity of data collection and has the ability to articulate and communicate those findings so that multiple internal and external teams understand how to improve our initiatives on the field.

Our Digital Marketing Analyst will be expected to effectively communicate Dynamic Yield driven value, working in close coordination with our Customer Success team. Dynamic Yield prides itself on its ability to provide cutting-edge tools for our clients that are data-driven and well-researched.

In addition, we're looking for a team player who is excited by the challenges of being the best in the business, a self-starter, and someone who straddles the line between analyst and communicator.

Role

• The Task-at-Hand

• Designing and producing recurring performance reporting to clients

• Producing single campaign analyses for clients

• Creating and producing audience-focused performance reporting

• Assisting Customer Success Managers with ad hoc reporting requests and Quarterly Business Review decks

• Producing regular reporting on incremental revenue driven by Dynamic Yield product recommendations

• Designing reporting frameworks to help clients better track Dynamic Yield driven performance

Optimal Skills For Success

• B.Sc/BA in statistics, marketing, communication, or equivalent

• 1+ years of experience in marketing or economics

• Experience and ability to read and interpret ecommerce performance data

• Strong writing ability with an understanding of crafting clear narratives and coherent data-led storylines

• A great teammate, ability to work collaboratively and take direction

• Business fluent English, both written and spoken

We Offer

• Gross monthly salary base range EUR

• Quarterly performance bonus

• Variety of benefits from employment Day 1

• Hybrid working model

Corporate Security Responsibility


All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.



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