Sales and Analytics Expert

3 days ago


Riga, Rīga, Latvia NielsenIQ Full time €40,000 - €60,000 per year
Company Description

NIQ GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods, Tech & Durables manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary  data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That's why you can find us at work in over 90 countries, covering more than 90% of the world's population. For more information, visit 

Job Description

As a Sales Effectiveness Consultant, you will play a pivotal client-facing role within the NIQ SA&I Analytics & Activation EEMEA organization. You will be responsible for driving sales performance and effectiveness across key markets, supporting clients in optimizing their commercial strategies, and delivering high-impact solutions that enhance revenue, profitability, and customer satisfaction.

Key Responsibilities:

  • Drive Sales Effectiveness Initiatives:

    Lead client engagements focused on improving sales force productivity, territory planning, and performance management.

  • Consultative Selling & Client Engagement:

    Assess client needs and deliver tailored solutions that align with global strategies and local market dynamics.

  • Lead Generation & Market Development:

    Proactively identify new business opportunities and support lead generation efforts in collaboration with SA&I Business Partners.

  • Project Delivery & Implementation:

    Manage end-to-end delivery of sales effectiveness projects, ensuring high-quality execution and client satisfaction.

  • Training & Enablement:

    Educate clients on NIQ's sales effectiveness tools and methodologies through workshops and hands-on training sessions.

  • Cross-functional Collaboration:

    Work closely with internal teams including Category Management, Analytics, and Commercial to ensure integrated client solutions.

  • Thought Leadership:

    Act as a regional expert in sales effectiveness, contributing to industry discussions and promoting best practices.

Required Skills & Qualifications:

  • Education:

    • Bachelor's degree in Business Management, Economics, Statistics, or related field (Essential)
    • Master's degree (Preferred)
  • Experience:

    • 2+ years in Sales Effectiveness, Commercial Strategy, or related consulting roles (Preferred)
    • Experience in FMCG or organized trade industries (Preferred)
  • Skills:

    • Strong analytical and quantitative skills
    • Excellent presentation and communication abilities
    • Proven ability to manage multiple projects independently
    • Strong influencing and negotiation skills
    • Fluent in English
    • High level of intellectual curiosity and problem-solving mindset
    • Collaborative team player with a sense of urgency and accountability

#LI-SG1

Additional Information

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the 



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