CRM/Retention Manager

2 weeks ago

Riga, Rīga, Latvia PEOPLEHUNT Full time €25,000 - €75,000 per year

Job Title: CRM/Retention Manager (US Market Focus)
Location: Remote (CIS or Europe preferred)
Employment Type: Full-time
Client Industry: Sweepstakes & Digital Engagement
Recruiter: PEOPLE HUNT (on behalf of our client)

About the Role

PEOPLE HUNT is seeking an experienced CRM/Retention Manager on behalf of a rapidly growing sweepstakes and digital engagement company. While the company operates from CIS or Europe, its primary customer base is in the United States.

As the CRM/Retention Manager, you'll play a key role in developing and executing customer engagement strategies that increase LTV, reduce churn, and drive long-term loyalty. You'll manage customer journeys across channels, optimize campaign performance, and collaborate with product, data, and creative teams to create compelling experiences for users.

What You'll Do

  • Own CRM strategy across email, SMS, push, and in-app notifications to drive retention and engagement.

  • Segment audiences and personalize communication using behavioral and lifecycle data.

  • Design and launch automated customer journeys, win-back campaigns, and loyalty programs.

  • Work with analytics to measure campaign performance and optimize for LTV and conversion.

  • Collaborate with product and design teams to ensure a seamless and engaging user experience.

  • Maintain best practices in compliance (especially for US users: CAN-SPAM, TCPA, etc.).

What We're Looking For

  • 3+ years of CRM, retention, or lifecycle marketing experience - ideally in B2C digital products or gaming/sweepstakes.

  • Proven experience with US consumer marketing and retention strategies.

  • Hands-on experience with CRM tools.

  • Strong understanding of data-driven marketing, customer segmentation, and A/B testing.

  • Excellent English communication skills; able to work effectively with remote, cross-functional teams.

  • Based in CIS or Europe .

Why Join?

  • Join a fast-paced, innovative company scaling in the US sweepstakes space.

  • Flexible remote-first environment.

  • Opportunity to build and shape CRM from the ground up.

  • Competitive compensation and performance-based incentives.

  • Work with an international team and real impact on business growth.

About PEOPLE HUNT
We're a recruitment partner specialized in high-impact roles across marketing, product, and growth for innovative startups and digital businesses. We're proud to represent companies doing exciting things - and we're here to find the best talent to match.

Ready to level up your CRM career?
Apply now with your CV and be a part of something exciting

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