Senior Trade&Brand Marketing Manager

1 month ago

Riga, Latvia Reckitt Full time
We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

About Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.
 

Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.


We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Are you passionate about shaping the customer experience and influencing the journey of market-leading brands? As a Category Development Manager at Reckitt, your strategies will directly impact on our success in engaging shoppers. You'll partner with key customers using insights to inform their category strategy, whilst focusing on the fine details of the 4Ps (Product, Price, Promotion, Place). In this position, you'll engage with a variety of teams to create category plans that resonate with customers and drive our brands to new heights. If you're ready to bring your vision to life and inspire change, this is your stage.

Your responsibilities

- Build category-specific strategies, using the 4Ps to drive sales and improve our market position.

- Transform brand strategy into action plans that excite our customers and integrate seamlessly with their shopping environments.

- Fuel strategies with deep market insights, keeping abreast of trends and competitor movements.

- Direct the annual range review and 4P planning process, creating success models that the Sales team can deliver.

- Lead new product initiatives, ensuring the marketplace feels our presence and grasps the value we offer.

- Perform in-depth financial modelling to support strategic decisions and drive operational excellence.

The experience we're looking for

- Solid background in sales or marketing with a proven track record of crafting compelling customer marketing actions.

- Sharp commercial instinct and a deep understanding of the Customer Management Process.

- Analyses various data sources with ease, converting them into measurable and actionable plans.

- Effective communicator and influencer, adept at stakeholder engagement and negotiation.

- Proficient in using Syndicated Data (e.g., Nielsen / IRI) and tools such as Excel, PowerPoint, and relevant category management software.

The skills for success

Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, Business acumen; financial acumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
 

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
 

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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