Consumer Marketing Manager

Job title:
Consumer Marketing Manager

Your role:

• To develop 1 to 3 year Marketing plan, using all resources available which ensures targeted Market Share growth; ;

• To be responsible for precise benchmarking per SKU;

• To be responsible for the SKU long-term forecasting;

• To manage the product range assortment;

• To initiate proactively and execute the marketing activities ATL and BTL on national level;

• To work in close cooperation with PR, On-line, Trade Marketing, Key Account managers, DP manager to ensure integrated approach to communication and category planning;

• To be responsible for ROI evaluation;

• To deeply analyze the researches available, share on findings, initiate and conduct additional studies;

• To be responsible for coordination and consolidation of product related translations;

• To ensure constant, good, effective information flow;

• To fulfil other tasks defined by management to increase Philips turnover and grow Market Share.

• To manage top and bottom line of the P&L for the BU/category

• To run the annual business planning cycle for the BU/category

• To own the local market introduction process per proposition

• To act as prime interface to BU Regional MMs
  
  You're the right fit if you have:

• Higher education (preferably in Marketing)

• Business or marketing-related degree or equivalent professional qualification

• 3+ years of experience in product management

• Experience in all aspects of developing and maintaining marketing strategies

• Proven experience in customer and market research

• Relevant product and industry knowledge

• Fluent English

• Advanced PC user (MS Excel, PowerPoint, Access; SAP)

• Technical marketing skills

About Philips
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If youâre interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

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